Billy Eichner says straight people 'just didn't show up for Bros' at the box office

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The New Yorker

Billy Eichner tweeted this weekend about the poor response to his gay rom-com Bros.

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Even with excellent reviews, high Rotten Tomatoes and CinemaScore scores, etc.

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"In certain sections of the country, straight people,

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missed Bros. It's disappointing, but that's life.

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Based on positive reviews at TIFF and social media,

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Universal Pictures projected Bros, a homosexual romance comedy with a mainly LGBTQ ensemble, to launch between $8-10 million.

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The film grossed $4.8 million this weekend in 3,350 theaters, placing fourth after Smile.

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Universal spent $30 million on marketing.

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